First I want to start by saying how courageous you are for sharing your before and after pictures, I admire you. Also a massive thank you to every single client of Victory Fitness past and present who have shared their photos with us.
Why do we share before and after’s? I shared before and afters to show the hard work, dedication, commitment a client has gone through to get to a place they are comfortable with. I also shared photos to show how proud I was as a coach that my client listened to the advice given and the proof of this relationship was being shown through a transformation picture.
I came to realise a few years back that transformation pictures were no longer serving me, my job and the most important thing was they were no longer serving the client. Progress pictures completely different thing. I am talking about the before and after that is put up on social media, the worst before photo chosen and the best after photo is chosen from the photo album and used.
2 years ago when I began my own transformation, not physically but mentally and spiritually my interpretation of a transformation changed. I knew that in order to change your body your mind and soul had to come too. You cannot show this complete transformation in a picture. Transformation isn’t always about fat loss or body composition change. Transforming your mind from the belief that you cannot do a burpee or run 5k to actually starting to believe you can. You cannot see this transformation in a picture.
So I started to question my marketing.
I also started to see a trend with these transformations pictures I would put up with regards to the engagement a particular picture would get. Over weight to normal weight transformation would get a huge response, normal weight to lean wouldn’t get that much response at all. Why is that? No matter how much weight you lost or how much muscle you gained it all required hard work, determination, sacrifices so why would one get more likes than the other. It is not maths to figure out why. Clients would see this engagement on themselves and it would either drive them on or deter them.
I always suggest taking progress pictures and taking measurements, this gives an accurate result. If clients want to put up their own transformation pictures then fair dues, well done.
Transforming should never end once you put the picture up. Keep striving to be better than yesterday.